Built In For Employers
Built In for Employers is a dedicated platform offering thought leadership, resources, and expert content to support talent acquisition (TA) professionals and hiring teams. As the front door to customer acquisition, the site showcases how Built In helps companies attract and retain top tech talent in a competitive hiring landscape.
My Role: Lead Designer + WordPress Developer
Deliverables:
Site Overhaul
Brand & Systems Evolution
UI/UX
Logo Design
QA
WordPress Development
HTML/CSS basics
Where It Started
Hover over each tablet to scroll through pages
Goals
- Optimize sitemap to streamline user journey, ensuring quick access to key information and increasing demo requests.
- Update messaging and brand voice to align with updated sales talk tracks and company vision.
- Support company global launch with visual and copy updates to position as global-first company.
- Utilize established systems and patterns from builtin.com to enhance and update site while creating cohesion across B2C + B2B.
AI + SEO = Quality Tech Hires
How Built In Works
