Super 7 Girls
Super 7 Girls is a Chicago-based nonprofit whose mission is to help girls from under-resourced communities of color live superpowered lives. They provide these girls with real-world life skills such as health & nutrition, leadership, and arts to so they can feel confident and prepared to take on their futures.
My Role: Lead Designer
Art Director: Shannon Duke
Project Manager: Haley Russo
Brand Writer: Tiffany Meyers
Project details:
Pro-bono revamp of Super 7 Girls’ website and brand to highlight its unique, empowering aspects, attracting girls and parents while boosting community trust.
90+
Girls empowered
as of 2023
as of 2023
256
Total
Volunteers
Volunteers
375
Annual Hours of
Learning per Girl
Learning per Girl
145
Hours of
foundational skills
foundational skills
Where It Started
Hover over each tablet to scroll through pages
Pain Points
- Broken design + missing images
- Outdated + inconsistent branding
- Unclear user flow + site map
- Does not drive to any CTAs to apply or donate
- Too much copy + not easy to get a sense of who S7G is and what they do
Our Solutions
- Create a playful + edgy brand with textures, illustrations, colors + gradients that girls from 3rd grade to college could resonate with
- Simplify user flow + add multiple entry points for applications and/or donations
- Craft a strong and succinct brand voice that inspires + educates
Results After One Month
183%
Increase in clicks to contact
68%
Increase in overall site sessions
67%
Increase of traffic to homepage
